Eden Ftaw

Eden is often the first face clients see when they walk through the doors at Kennedy Tax and Business Services — and that first impression matters. Warm, genuine, and attentive, she sets the tone for what clients can expect from the team as a whole.

She joined the firm in 2023, bringing with her a background in Health Administration from Victoria University, including hands-on work placement in the health sector. That experience gave her something that translates directly into her current role: a deep understanding of professional service environments and what it means to make people feel genuinely looked after.

As Receptionist and Administration Assistant across the Williams Landing and Footscray offices, Eden is the connective tissue of the day-to-day operation — managing client contact, supporting colleagues, and ensuring everything runs smoothly behind the scenes. Since joining, she has continued to build her skills in Excel and a range of business applications, always with the same goal in mind: to support clients and the team to the highest possible standard.

“I am motivated to help clients with their needs and am constantly building my knowledge to better support my colleagues, team, and clients.”

That’s not ambition for its own sake. With Eden, it shows up in the small things — the follow-through, the care, the consistency — every single day.

Outside of work, she’s with her kids, at church, and watching the kind of true stories that remind you what people are capable of. She brings that same warmth straight through the door every morning.