Jeannine didn’t come from tax. She came from eleven years of advertising and marketing — and that outside perspective is exactly what she brings to Kennedy Tax and Business Services.

A graduate in Advertising in 2014, with over a decade of marketing and advertising experience,  she has built a career as a full-stack digital marketer: brand strategy, copywriting, content creation, product shoots, creative assets, and end-to-end campaign execution across every print and digital platform. When the pandemic hit in 2020, she made a deliberate shift — leaving face-to-face corporate life behind and stepping into freelancing. It turned out to be the right call.

As Digital Marketing Manager at Kennedy Tax and Business Services, Jeannine handles everything from the first brand touchpoint to the final post. If it needs to look right, sound right, or land in the right place — that’s her domain.

She is, by her own description, an introvert who does her best work quietly. At home, that means books, movies, video games, and a rotating cast of rescued cats and dogs she nurses back to health and rehomes — entirely on her own time and her own dime. It’s the kind of commitment that doesn’t ask for recognition. It just gets done.

That’s probably the most Jeannine thing about her.

“The platforms change, the algorithms shift, the rules rewrite themselves overnight. The ones who thrive aren’t the most talented — they’re the ones who stayed curious long after everyone else got comfortable.” – Jeannine